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A quick browse for the best swimsuit brands may leave you engulfed in a wave of options. There are so many to styles from, depending on your preferences, and what’s most important to you—like full coverage options and cup size variations, to size-inclusive swimwear brands who designs suits that fit every body type. To streamline the quest for feel-good pool and beachside dressing, we’ve curated a list of tried-and-true labels: some of the designers on our roster of favorites have been creating swimwear for years, like Eres and Lisa Marie Fernandez, while others are notable emerging brands that deserve a closer look. Come for the prints and vivid colors at Lido, Oséree, and Peony, or look to plus size-friendly Hunza G, Matteau, and Tropic of C for chic, minimalist-friendly options. Whether your next sun-soaked getaway calls for a lake, a rooftop pool lounge, or the glorious bath water of the Mediterranean, discover the best swimsuit brands to shop now.
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In This Article
The quality and function-first fit designs French lingerie and women’s swimwear label Eres are unmatched, which makes total sense when you consider the fact that all of them end up as bestsellers. With more than 40 years under its belt, the luxe brand has mastered the art of creating the perfect one-pieces and comfortable, functional, high-waisted bikini bottoms.
Hunza G was originally founded in 1984, initially known as Hunza. Under the direction of Peter Meadows, the brand developed its signature distinct crinkle-stretch fabrication and high-cut leg designs. Minimalists will appreciate its sleek silhouettes. Ribbed fabrics add just enough detail, while rich, on-trend colors make the timeless swimsuits feel like modern-day classics.
No fleeting trends are involved here. Matteau focuses on designing timeless silhouettes in the perfect fit, which is why so many celebs have gravitated toward the label’s minimalist swim tops and swim bottoms, from Rosie Huntington-Whitely to Jennifer Lawrence. In the summer, these one-pieces can double as a bodysuit when paired with linen trousers. Win-win.
From crocheted knits to romantic florals, Zimmermann has become the go-to brand for swimwear options with charming, dainty details. You’ll find bandeau-style one-pieces, paisley prints, and embroidered shoulder straps. What’s even better? You can grab a dress to mix and match with its beloved, quality swimwear.
Jade Swim proves that simplicity doesn’t have to be boring, with eye-catching one-shoulder designs, fine straps, and hypnotizing colors. Designed with versatility in at the forefront, these swimsuits can be worn from day to night; city to beach, and as swim or as ready-to-wear.
For tried-and-true Mediterranean color palettes and geometric patterns, Pucci swimwear is just as vibrant and fresh as its ready-to-wear offerings. Find high-end triangle bikinis, and funky, strappy one-pieces for vacations, and beyond. There’s a style for every body.
For more than a decade, Solid & Striped has created bathing suits in timeless silhouettes with modern details—like playful prints and ribbed textures. They’ve always stayed true to their designs, with high-rise cuts, slender straps, and flattering (yet supportive) bodices.
Fans of Missoni’s vibrant knitwear and coverups will also love the brand’s spirited swimsuits. Each design features the multicolored, crochet-knit patterns that Missoni is known for, showcasing the Italian fashion house’s remarkable craftsmanship and love of color. Picture these swimsuits paired with stylish resort wear, such as crocheted cover-up dresses and fringe-embellished sarongs and hats.
Heading to a tropical destination? Match the scenery with a vacation-ready print from Colombian label Agua by Agua Bendita. The brand gets bonus points for hiring local artisans to craft its swimsuits and for keeping sustainability at the forefront. For each swimsuit, there’s probably a sleek cover-up or sarong skirt to match.
Model Candice Swanepoel showcases her South African heritage and love for all things swim in her Tropic of C swimwear brand. The lineup includes sensual styles and a dedicated love for swimsuits meant for proper swimming. We’re particularly found of its ’90s-inspired delicate straps and cheeky cuts.
For effortlessly cool Malibu vibes seen on all your favorite influencers, Frankies Bikinis is the place to go. Since its inception, the label has expanded into ready-to-wear and beauty products that embody a beach-going lifestyle. Your Californication, below.
Named after Sydney’s coastal town, this is the label to turn to for sculpting one-pieces and bikinis that are made from eco-friendly fabrics. Bondi has been B Corp Certified since 2020, and Carbon Neutral Certified since 2021, with a promise to minimize the impact of its business on the environment.
Each piece in Maygel Coronel’s collections represents the founder’s Latin heritage and the cultural cheerfulness of the Colombian Caribbean. Bold femininity and vivid colors give a nod to Columbia’s “endless summer.” Find it in its red rosettes, ruffles, and pink floral embellishments.
Dolce & Gabbana needs no introduction, but did you know they curate collections of statement-making swimsuits, too? Find vintage-inspired prints, like leopard and baroque-style motifs, and classic black silhouettes perfect for the Italian Riviera.
With an emphasis on simplistic designs, Los Angeles–based label Anemos has become a go-to for classic, neutral-colored swimwear. Since launching in 2018, the brand has expanded from one-pieces and bikinis to vacation-worthy midi-dresses, and it’s all created with sustainability remaining top of mind.
Neutrals not your thing? That’s no problem for Colombian-based Baobab. You’ll enjoy vivid colors while also embracing sustainability, thanks to the brands’ restoration efforts. For every swimsuit purchased, you’d be helping to restore the San Andrés Coral Reef in San Andrés, Colombia.
For romance with a distinctly vintage tone, look to Peony Swim. From the polka dots to the dainty floral prints, each creation has an undeniable sweetness.
Founded in 2015, Sara Cristina’s brand brings to life timeless garments that blend nature with art-inspired elements, like beading, pearls, crocheting, and coral or floral prints. Each collection is designed in small batches by local artisans in the founder’s home country of Venezuela.
Jet-set in style with a swimsuit from Lisa Marie Fernandez. The designs stand out and they fit like a glove thanks to bonded stretch fabrics and textured materials. Each piece is intended to be mixed and matched—just choose your style.
You can spot Marysia’s beautiful swimsuits from a mile away thanks to the brand’s signature scallop-hem finishes with retro flair. Find those coveted details in black bikinis, red and Barbie pink one-pieces, and in bandeau-style two-pieces.
Here’s a label that believes beachwear should be glamorous. The shimmering two-pieces are the stars of its roster, but the brand’s cover-ups and accessories are equally stunning.
Practical swimsuits that are also sustainable need not be boring. Lido, which is named after the Venetian lagoon where the label was founded, infuses beautiful details into its Italian-made designs—like ombré prints and texture-creating ruching.
You can easily spot Colombian designer Johanna Ortiz’s pieces while strolling down the beach. Each design is elegant and feminine, with playful features like ruffles, strappy, halter necklines, and cut-out details, inviting women to have fun and go bold with their resort wardrobes.
Established in 2014 by Australian, Sarah-Jane Abrahams, and Norwegian, Helle Them-Enger, Faithfull is based out of Bali, Indonesia and Sydney, Australia. Intending to embrace a sense of summer in the everyday, you’ll find nostalgic silhouettes, vintage patterns, and sustainable practices.
Everything Else
What to Look for in a Swimsuit
Most Vogue editors consider brand, fit, and style as their starting point. That means considering whether you want a classic, minimalist style, like those Eres is known for, or seeking out bold motifs and vivd colorblock designs à la Pucci and Missoni. From there, we let the fit and silhouette guides us for our beach- and poolside ’fits—choosing from full-coverage one-pieces with cup size variations; size-inclusive styles made from recycled materials, high-quality two-pieces with scoop neck or bandeau tops, or itty bitty string bikinis to be slipped under matching cover-ups or mini dresses.
How to wash or care for a swimsuit
Always read the care instruction—but most brands generally recommend hand-washing on cold water with a mild soap to remove any sunscreen residue. Lay out flat to dry, preferably in shaded area to avoid vibrant prints and colors from fading.
Vogue’s Other Swim Essentials
Flip-flops, jelly sandals, SPF for face and body and aloe vera gel—these are a few extras you’ll find in our raffia tote (plus the one we’re carrying this summer).
