Good news: Amazon Prime Day 2025 is still going strong — and this year’s sale is packed with millions of must-see deals.

For the first time, Amazon is celebrating Prime Day for four straight days, giving shoppers twice as long to score massive markdowns. The sale kicked off on Tuesday, July 8, but the discounts aren’t any less impressive today. We combed through thousands of Prime Day deals to find the best that are actually worth your while, including Apple AirPodsDyson vacuumsCoach bags, and so much more. Prices are so low you can start shopping from just $2. Act fast to add these picks to your cart before Amazon Prime Day ends tomorrow, Friday, July 11 at 11:59 p.m. PT.

Best Amazon Prime Day Deals Overall

There are millions of markdowns to shop during Amazon Prime Day, but you definitely won’t want to miss these top 10. The Apple AirPods Pro 2 are going for their lowest price ever (yes, you read that right!), the highly coveted Bissell Little Green carpet cleaner is under $100, and the ever-popular Laneige lip mask is down to just $17. You can even score a designer deal on this stunning Coach bag that has tons of room for on-the-go essentials. Read on for more of our favorite deals happening today.

Apple AirPods Pro 2

Amazon


Droves of Amazon shoppers are going after the Apple AirPods Pro 2, which have never been this cheap this year. In addition to their stellar sound quality, the AirPods can drown out external noise like traffic and commuter chitchat, and they have ergonomic cushions for a comfortable fit.

Bissell CleanView Swivel Vacuum Cleaner

Amazon


This versatile vacuum comes with a series of features and attachments that make it ideal for a variety of cleaning projects: Use the extendable want to reach tall furniture and its long Turboeraser pet tool to treat stains or collect pet hair on upholstered furniture. There’s a reason why 10,000 shoppers have purchased this cleaning machine in the past month alone.

Coach Willow Tote Bag

Amazon


This stunning Coach bag is made from durable leather and is covered in the brand’s signature “C” print, but don’t let its stylish look fool you. Its roomy interior can carry a laptop, water bottle, book, and other hefty goodies on the go.

Bissell Little Green Carpet and Upholstery Cleaner

Amazon


More than 30,000 shoppers purchased the Bissell Little Green Carpet and Upholstery Cleaner in the past month alone. The cleaning gadget combines strong suction, water, and cleaning solution to tackle stubborn stains and odors from rugs, couches, and other tricky-to-clean areas. Plus, it has a compact design for easy storage and on-the-go stain removal throughout the home and car.  

Laneige Lip Sleeping Mask

Amazon


Our entire shopping team stocks up on this lip mask every Prime Day. Apply it before bed for soft, hydrated lips by morning—or wear it on a flight to avoid that dry, chapped feeling at 30,000 feet.

JW Pei Canvas and Quinn Cell Phone Crossbody Bag

Amazon


This crossbody phone bag, which earned Oprah’s stamp of approval, lets you go hands-free. It has a lengthy removable strap and convenient snap closure to keep your device secure. Plus, it has a hidden zippered pocket and card slots, so it can double as an everyday wallet.   

Vera Bradley Adair Rolling Duffel Bag

Amazon


Traveling this summer? Grab this cute Vera Bradley duffle bag while it’s less than $90. The water-repellent bag has a roomy main compartment and convenient wheels. Shop it in 11 pretty patterns with varying discounts.

Amazon Smart Plug

Amazon


This smart plug always flies off of shelves whenever it’s on sale, so don’t hesitate to add it to your cart. It’s a small but mighty gadget that allows you to control lamps, kitchen appliances, air purifiers, and other household electronics from your phone.

Warner’s Easy Does It Wireless Bra

Amazon


Quick! Amazon’s best-selling bra is 60 percent off during Prime Day. Reviewers agree that it is super comfortable for all-day wear thanks to its wire-free design, wide adjustable straps, and side-smoothing panels. Grab the popular pick in sizes XS through 3XL and a range of 14 colors.

Apple AirTag 4-Pack

Amazon


If you haven’t jumped on the AirTag bandwagon, now is the time to score one of the biggest deals of the year. For those who often lose their keys, these tags can help you find them quickly with your phone. For parents, these are great to add to your kids’ backpacks so you can track them.

Levoit Core 300 True HEPA Air Purifier

Amazon


You don’t have to go outside to get a breath of fresh air. This best-selling air purifier can capture up to 99.97 percent of airborne pollutants, allergens, and germs to help you breathe easier in the comfort of your own home.

Apple Watch Series 10

Amazon


Once you get an Apple Watch, there’s no turning back. This team favorite keeps your fitness goals on track—and, for many of us, it’s helped reduce screen time by cutting the need to constantly check our phones. Prime Day is the perfect chance to grab one at a discount, whether for yourself or to save as a gift.

More Prime Day Deals

Still perusing? We rounded up every model of Apple AirPods to shop on sale during Prime Day in PEOPLE’s Amazon storefront

Amazon


Best Amazon Prime Day Clothing Deals 

There’s no shortage of Prime Day deals in Amazon’s fashion department. Gear up for summer with this breezy maxi dress that I’ve loved and worn for two summers, or try these lightweight palazzo pants that are made from a breathable blend of linen and cotton. You can also pick up year-round staples like classic Levi’s bootcut jeans to wear into the fall, along with a top-selling Shaperx shapewear bodysuit that reviewers swear by for smoothing and cinching. 

Hanes Essentials Comfortblend Cotton T-Shirt

Amazon


What’s more versatile than a T-shirt in your closet? This option by Hanes has a roomy (but not baggy!) silhouette that you can wear solo or layer under sweaters and jackets. Plus, it’s made from 100 percent cotton for comfort and easy care. 

The Drop Luna Scoop-Neck Linen Maxi Dress

Amazon


Speaking of versatile, this newly-launched maxi dress is climbing style charts at Amazon. It has an understated and elegant silhouette that looks easy to dress up or down, and it’s made from an airy linen blend that’s ideal for summer heat. 

Panache Anya Riva Balcony Swimsuit

Amazon


Buying a swimsuit is not for the faint of heart. That is why our team tested out dozens of swimsuits to find the best fit for all of your needs. This gem, hides your tummy while also being comfortable due to its thick yet supportive straps. For a discounted price of $50 this basic suit is a must for all your swimming needs.

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Best Amazon Prime Day Apple Deals

You don’t have to wait until Black Friday to save on Apple devices — Amazon’s Prime Day sale includes so many unbeatable discounts. Swap out your old, tired laptop for the latest MacBook Pro while it’s marked down, or try the sleek, lightweight iPad Air that’s easier to carry on the go. 

If you’re on the hunt for headphones, pick up the trending AirPods Max that are equipped with impressive sound quality, noise-cancelation, and cushioning. Or try the small but mighty Apple AirPods 4 while they’re under $100.

Amazon


Best Amazon Prime Day Shoe and Bag Deals 

Don’t forget to accessorize; Amazon dropped major Prime Day deals on shoes, bags, and jewelry too. Zhuzh up your lineup of comfortable shoes for summer with a pair of Brooks sneakers (a.k.a: Jennifer Garner’s go-to brand), or an under-$15 pair of cushiony flip-flops. You can also save big on roomy totes from designers like Coach and Kate Spade, along with a compact belt bag from Vera Bradley for everyday wear. 

New Balance 237 V1 Sneaker

Amazon


New Balance sneakers are a celebrity-worn closet staple. Style yours with jeans and a tee for a casual outing, or wear them with a dress this summer to put a comfy spin on a dressier look.

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Best Amazon Prime Day Vacuum Deals 

Amazon Prime Day is a great time to save on a new vacuum cleaner. Tons of top-rated models are on sale, including PEOPLE’s favorite cordless vacuum for tackling pet hair: the Shark Pet XL Cordless Stick Vacuum Cleaner.

There’s also a showstopping discount on a Dyson cordless vacuum (for more than $100 off!), along with a trusty upright model from Bissell that thousands of shoppers just bought. And if you’re on the hunt for something hands-free, try this Roomba robot vacuum that can swiftly navigate your home all on its own.

Dyson V8 Plus Cordless Stick Vacuum Cleaner

Amazon


Amazon customers swear by this slim, lightweight cordless vacuum. It’s a multifunctional device with two suction speeds that can work on all floor types, along with upholstery when it’s converted into a handheld vacuum. 

Black+Decker PowerSeries+ 16V Max Cordless Stick Vacuum

Amazon


A cordless vacuum cleaner for less than $100 might sound risky, but after testing dozens of vacuums over the years, this is one of our favorites. Not only is it affordable it also has great quality that has serious suction on both hardwood floors and carpeting.

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Best Amazon Prime Day Home Deals 

Amazon’s home department is bursting with can’t-miss Prime Day deals. Shoppers are going after clever cleaning gadgets like the Bissell Little Green Carpet Cleaner, which also works on upholstered furniture, as well as the Swiffer PowerMop to make hard floors shine. 

Summer essentials are also on sale, including a best-selling set of cooling bed sheets and a portable air conditioner that can transform Florida heat into “ice cold” air, according to one reviewer.  

Beckham Hotel Collection Bed Pillows

Amazon


Amazon’s number-one set of bed pillows is filled with a plush yet firm down alternative material that’s approved by back-, side-, and stomach-sleepers alike.

Dolphin Nautilus CC Plus Wifi Automatic Robotic Pool Vacuum Cleaner

Amazon


Our best overall pool cleaner makes owning a pool much easier with its navigation devices that do all the heavy lifting while you’re relaxing. Automatic pool cleaners can be quite pricey, so Prime Day is a great time to score a deal.

Labigo Electric Spin Scrubber LA1 Pro

Amazon


This was a hot buy for a shopping team last year and much of the team is still in love with this electric spin scrubber that cuts down on the time we have to spend cleaning our bathroom. With four different brush heads this tool can tackle grout, tile and all of the dirty crevices in your bathroom.

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Best Amazon Prime Day Kitchen Deals 

Cookware and kitchen appliances are on sale in spades for Prime Day 2025. We rounded up unbeatable discounts on Nespresso, Le Creuset, KitchenAid, and more top brands; act fast to fill up your cart for less. 

Summer is in the air — thousands of customers just bought the Ninja Creami, which allows you to whip up frozen treats at home, and another lot of shoppers snapped up this Stanley tumbler that can keep drinks ice-cold for hours on end, according to reviews. 

Lodge 15-Inch Pre-Seasoned Cast Iron Skillet

Amazon


A cast iron skillet is great for crispy sears, even heat distribution, and one-pot meals, since it can go from the stovetop to the oven. One reviewer dubbed it the “ultimate kitchen workhorse” before raving, “From morning eggs to weeknight tacos to perfectly seared ribeye steaks finished in the oven — this skillet handles it all like a champ.”

Nespresso Vertuo Next Coffee and Espresso Maker

Amazon


Brew up to four single-serve sizes of coffee or espresso with this reviewer-revered Nespresso machine. It even comes with a milk frother for hot or iced lattes and cappuccinos.

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Best Amazon Prime Day Beauty Deals 

Don’t miss out on the markdowns in Amazon’s beauty department this week, where prices start at just $2. Shoppers are picking up rare markdowns on a Laneige lip balm (in addition to the viral lip mask), a Grande Cosmetics eyelash serum, and the Medicube Collagen Jelly Cream, a viral moisturizer that reviewers celebrate for its hydrating, plumping, and anti-aging formula.   

Crest 3D Whitestrips Professional Effects Teeth Whitening Kit

Amazon


More than 70,000 shoppers just bought this multipack of Crest Whitestrips that can “remove years’ worth of stains,” according to one five-star reviewer

Dyson Airwrap Origin

Amazon


Give yourself salon-quality blowouts at home with the help of the coveted Dyson Airwrap, a clever gadget that can dry and style your hair in one speedy session with minimal heat exposure. 

Briogeo Destined for Density Caffeine + Biotin Peptide Density Shampoo

Amazon


After our team tested several shampoos for thinning hair, the Briogeo Destined for Density formula was our favorite because we noticed an immediate change in the volume of our hair (in particular our roots) after our first wash. This shampoo can be a bit pricey, so saving $10 is a no-brainer buy for us.

RoC Retinol Correxion Line Smoothing Eye Cream

Amazon


Banish eye wrinkles with the power of retinol with one of our favorite tested eye creams we’ve tried this year. This drugstore favorite reduced puffiness and the appearance of fine lines with continued use for our tester, we call that a must-buy now.

Oral-B Pro 1000 Rechargeable Electric Toothbrush

Amazon


There is no better time to buy an electric toothbrush than Prime Day. This favorite keeps your teeth and gums healthy in between cleanings and for less than $50 it is a bargain.

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Best Amazon Prime Day Tech Deals 

We also rounded up Prime Day deals on electronics that are too good to pass up. Tons of shoppers are picking up tech in the name of wellness, like the Fitbit Sense 2 that allows you to track your daily activity, as well as the Hatch Restore 3 alarm clock that creates routines for better sleep, unwind time, and wake up calls. You can also score affordable gadgets, like this multipack of Kasa plugs that can transform all sorts of electronics into smart devices. 

Oura Ring 4

Amazon


Looking for an in-depth health tracker? The Oura Ring 4 closely monitors your heart rate, sleeping patterns, step count, stress levels, and more to give you the most accurate insights. Best of all, it’s on sale for the first time ever at Amazon today, with prices beginning below $300.

Celebrity Sale

Martha Stewart’s iconic lifestyle brand is also celebrating Prime Day. Shop deals on her bedding, furniture, cookware, and more at PEOPLE’s Amazon storefront.

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Best Amazon Prime Day Patio Furniture Deals

Pick up stylish patio furniture to make the most of your outdoor space this summer. Try this folding Adirondack chair with a deep, wide-set seat for optimal comfort, or grab a pair of zero-gravity recliner chairs that you can pack up and take on the go to the beach or park. There are also unbeatable Prime Day deals on outdoor area rugs and patio umbrellas to top off your little oasis.

Devoko Porch Furniture Set

Amazon


Zhuzh up your outdoor space with this charming seating set that comes with two armchairs and a matching side table to rest drinks, books, snacks, and more lounging essentials. 

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Best Amazon Prime Day Amazon Kindle and Device Deals 

Of course, Amazon’s own assortment of devices is also on super sale for Prime Day. I’m recommending the latest Kindle Paperwhite to everyone; it’s a slim, lightweight device that makes reading on the go so much easier. You can also save on the Kindle Scribe, which allows you to annotate as you read, along with other popular picks like the Echo Dot smart speaker and the under-$30 Fire Stick.

Amazon Kindle Paperwhite

Amazon


If you haven’t made the switch to a Kindle, what are you waiting for? With a Kindle you can take lots of books on the road with you without the baggage. Our team loves this to get our summer reading in.

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Best Amazon Prime Day Deals Under $25 

Amazon Prime Day is an excellent time to get big-ticket items for less, but there are plenty of affordable favorites to pick up, too. Gear up for summer with an insulated Yeti rambler to keep your drinks chilled on the go, along with a set of handy packing cubes to keep your clothes organized on vacation. You can also score under-$25 steals from Vera Bradley, KitchenAid, and Yankee Candle

Brightown LED Globe Outdoor Lights

Amazon


Top off your outdoor sanctuary with these popular LED string lights that can instantly add ambiance to any patio, porch, or backyard.

Yankee Candle Pink Sands Large Glass Candle

Amazon


Snap up this sweet and citrusy Yankee Candle to turn your home into a tropical oasis this summer. It promises up to 110 hours of burn time to last you through the season.

Tiny Homes at Amazon

We’re always on the hunt for tiny homes available at Amazon, and this week’s find is beyond impressive. You can score a three-bedroom unit with a wraparound porch, all for under $10,000.

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Best Amazon Prime Day Deals Under $50

For some slightly pricier picks, check out Amazon’s array of under-$50 Prime Day sales, which include a Casper pillow and a stunning Kate Spade necklace. These Rubbermaid food storage containers are a household essential for preserving leftovers, packing lunches, and prepping meals ahead of time — and now they’re under $10 apiece.

FrSara Portable Neck Fan

Amazon


A portable fan can make a world of difference during summer travels, commutes, and outdoor adventures. Droves of shoppers recommend this nifty model that can be worn around your neck, allowing you to stay cool hands-free.

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Best Amazon Prime Day Outlet Deals 

Amazon’s lesser-known Overstock Outlet is always full of great discounts, but this week’s lineup is beyond impressive. We rounded up designer deals from Coach and Kate Spade, plus everyday staples like Puma sneakers and Teva sandals that are great for summer. You can also save on household essentials like an oscillating fan and a Black and Decker handheld vacuum to clean cars, furniture, staircases, and more. 

Vera Bradley Lighten Up Sling Bag

Amazon


Shoppers swear by this hands-free Vera Bradley bag for jetsetting. “It’s versatile for travel — you can carry it in the front if you want to safeguard your belongings, or sling it on your back,” one reviewer explained. Plus, it has plenty of compartments to store a wallet, passport, keys, lip balm, and more must-haves. 

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Best Amazon Prime Day Furniture Deals 

Upgrade any room in your house with these furniture deals during Prime Day 2025. The best markdowns we spotted begin under $30 with this nifty end table that has two tiers of storage and a charging station that’s super convenient. There’s also an impressive markdown on this multifunctional coffee table that’s complete with hidden storage, along with a standing desk that’s great for anyone looking to refresh their work-from-home space. 

Chita Swivel Accent Chair

Amazon


You don’t have to spend a fortune on high-end brands to get luxe-looking furniture — just take a look at this accent chair. It has a mid-century modern design thanks to a barrel silhouette and a swiveling design; it’s sure to be a showstopper in any room you decide to put it. 

Amazon


Best Amazon Prime Day TV Deals 

Swap out your old, clunky TV for a sleek new model while these Prime Day deals last. Droves of shoppers are picking up Amazon Fire TVs that have access to millions of movies and TV show episodes; we recommend this 50-inch model that’s under $350. There are also must-see markdowns on TVs from Samsung, Toshiba, Roku, and more top brands. 

Samsung 55-Inch Class QLED 4K The Frame Smart TV

Amazon


The in-demand Samsung Frame TV hardly ever goes on sale, so act fast to grab it while it’s $700 less. It’s a smart TV that has all the benefits of decor, since you can display art on its slim, high-quality screen when you’re not binging your favorite show. 

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Best Amazon Prime Day Laptop Deals 

Prime Day deals on laptops from Acer, HP, Microsoft, and more are about to expire. Shop the  Asus Vivobook Go 15.6-Inch FHD Slim Laptop, which is marked down to its cheapest price of the year. Reviewers love it for everyday tasks, like streaming TV shows, checking emails, and schoolwork. They also appreciate the laptop’s long battery life and crisp display. 

Asus TUF Gaming A14 Copilot+ Laptop 

Amazon


If you’re in the market for a gaming laptop without the heft, opt for this lightweight one that has a rare discount. 

Amazon


Best Amazon Prime Day Mattress Deals

Sick of sleeping on a lumpy old mattress? We rounded up can’t-miss deals on comfortable options to help you sleep better and wake up ache-free. Consider this Zinus mattress that’s made from green tea-infused memory foam for a soft option, or try this medium-firm option by Nectar for something more solid. 

Signature Design by Ashley Queen Firm Hybrid Mattress

Amazon


More than 4,1000 Amazon shoppers have given this hybrid mattress a five-star stamp of approval. It has a soft yet firm feel that provides optimal support throughout the night. 

Amazon


Best Amazon Prime Day Oprah-Approved Deals 

Hiding among millions of deals are some of Oprah’s Favorite Things. Save on Oprah-approved travel essentials like the Brouk and Co Leah Eyewear and Jewelry Case and the Mali and Lili Lola Beauty Bag Duo. Plus, pick up these stylish Peepers reading glasses for less than $15.  

JW Pei Aylin Canvas and Quinn Cell Phone Crossbody Bag

Amazon


Conveniently take essentials on the go with this clever crossbody bag that has space for a smart phone and cards. 

Amazon


Best Amazon Prime Day Toy Deals 

Grab new toys for little ones while these Prime Day deals last — Hot Wheels, Melissa and Doug, Barbie, and more big brands are marked down. Let imaginations run wild with a PicassoTiles building set, as well as a Play-Doh restaurant game where kids can make their own culinary creations. 

Barbie DreamHouse Doll House Playset

Amazon


This adorable Barbie DreamHouse set is complete with three stories, a massive water slide, and a pool for dolls to lounge. 

PicassoTiles 100 Piece Magnetic Tiles Set

Amazon


Magnetic tiles can cost a fortune so we tell our parent and grandparent friends to wait till Prime Day to buy. These ones can work with any other set kids have and for $28 they make a great and affordable gift.

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Best Amazon Prime Day Lego Deals 

Listen up, Lego fans — now’s the time to save on the brand’s most popular building sets for kids and adults. Thousands of customers are snapping up this wildflower bouquet that can be fashioned into decor once it’s built; you can also score a stunning orchid, four white and yellow daffodils, and more Lego botanicals for less. And don’t miss out on the sets of your favorite franchises, including Star Wars and Harry Potter.

Lego Classic Creative Suitcase

Amazon


Inside this durable yellow suitcase are 213 bricks in more than 30 hues, making it easy to build anytime, anywhere. Assemble a figure using the included easy-to-follow instructions, or let your imagination run wild by creating your own unique model. 

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Best Amazon Prime Day Headphones Deals

It’s time to swap your old, broken-down headphones for a newer, sleeker model. Luckily, Amazon’s Prime Day sale includes so many must-see picks, including headphones from Sony, Bose, JBL, and more top brands. I recommend the Marshall Major IV Headphones — they have a retro look that doesn’t sacrifice modern sound quality, plus a long runtime and comfortable fit. 

Bose QuietComfort Wireless Noise Canceling Headphones

Amazon


These Bose headphones are a top-seller for a reason; they promise 24 hours of playtime on a full charge, and have impressive sound quality and noise-cancellation properties. 

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Best Amazon Prime Day Golf Deals

Golf fans: It’s time to shop! We rounded up the best Prime Day deals on all sorts of golf gear — from equipment to clothing, with prices starting under $25. Treat yourself to a new bag with plenty of room to stow your gear, a clever rangefinder that reviewers compare to pricier brands, or try these New Balance sneakers to level-up your looks.

Revasri Golf Rangefinder

Amazon


“I lost my Bushnell and I didn’t feel like spending another $200; I’m kind of shocked at how competent this little $40 box is,” one reviewer raved of this rangefinder “It locks onto pins in about half a second, usually reading within a yard of my buddy’s pricey Nikon, and the USB-C charge is better than the battery.”

Amazon Prime Day 2025 is bigger and better than ever. Shop our expert-approved picks for the best Prime Day deals before the sale ends on Friday. 

What Is Amazon Prime Day?

Amazon Prime Day is an annual sale event that typically takes place in July. It includes Black Friday-level discounts on tons of top brands, best-selling products, and trending picks. 

When Is Amazon Prime Day?

Amazon Prime Day takes place annually, usually in July. This year’s event began on Tuesday, July 8.

How Long Is Amazon Prime Day 2025?

Amazon Prime Day 2025 runs for four consecutive days — double the days of years past.

When Does Amazon Prime Day End?

Amazon Prime Day 2025 will end its four-day run on Friday, July 11 at 11:59 p.m. PT.

What Are the Best Amazon Prime Day Deals?

The best Amazon Prime Day deals in 2025 include Apple AirPods, Dyson vacuums, Coach bags, New Balance sneakers, and so many other coveted finds. This year, droves of shoppers are going after rare sale finds like the Ninja Creami, the Bissell Little Green Carpet Cleaner, and this under-$20 Laneige lip mask.

Are Prime Day Deals Better Than Black Friday?

Yes, Amazon Prime Day deals are comparable to Black Friday and Cyber Monday sales. The main difference is that Prime Day deals are exclusive to Amazon (duh!), and that Prime subscribers are the shoppers at the highest advantage. 

Is Prime Day Only for Prime Members?

There are deals for everyone during Amazon Prime Day, but Prime members get access to every single one — including exclusive discounts. It’s not too late to sign up for a free 30-day trial of Prime to shop all the best Prime Day 2025 deals, plus more perks like fast and free shipping. 

Do Prime Day Deals Change Daily?

Prime Day deals are subject to change throughout the duration of the event. There’s no guarantee that discounts will last or remain as steep as they are today through the final day of the sale (Friday, July 11). We recommend adding deals to your cart ASAP to make the most of Amazon’s Prime Day sale. 

When Is the Next Amazon Prime Day?

Amazon Prime Day typically takes place annually in July, although Amazon hosts other sales events throughout the year like Prime Big Deal Days in October. This year’s Prime Day started on Tuesday, July 8 and it ends tonight, July 11 at midnight PT. 



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