What GQ Editors Are Actually Buying On Amazon Prime Day 2025

“I wear this belt literally every day I wear pants—it’s sturdy, has a hefty buckle, and the black leather goes with everything. I don’t think I’ll ever have to replace it, either, though I have been eyeing a few new pieces …” —IB

“Before I landed at GQ, I worked at a laundry list of food magazines, and though I’m contractually obligated to tell you that the best coffee maker in the game is by the good folks at Fellow (because it absolutely slaps), this is the coffee maker I actually use every day. It’s not fancy, but its insulated carafe means you can leave your coffee in the pot for hours without getting that burnt hot-plate taste. Plus, it’s programmable, so you can wake up each morning to the smell of delicious coffee.” —IB

“If you ask me, you can never have enough pairs of white sneakers—in fact, you should have at least three: one pristine pair for dressing up, if you so choose; one worn-in pair that you can dress down with a pair of jeans; and one dirty, never-untied beater pair you can quickly gnash your feet into before you pop out to the deli for a beer and a sandwich.” —IB

“For anyone not sure if they want to take the plunge (so to speak) and shell out big cash for a higher-end diver, the Casio Duro is an incredibly sick and affordable entry point. I like the blue-on-blue colorway, but it comes in a grip of fun shades. Plus, you can actually dive with this thing: It’s got a unidirectional 60-minute bezel and 200 meters of water resistance. Don’t be put off by the 44mm case, either, since I find it wears much smaller than that on your wrist. (There’s even an entire Reddit sub dedicated to this watch’s cult following.)” —IB

“I’m going to cheat a little and plug a product I’m not actually buying for myself. A gig at GQ involves a lot of friends, family members, and friends of family members asking about affordable loafers that aren’t from Bass, and Sebago’s are the first I send ‘em to. If you find yourself in a similar situation—or are looking for yourself—kindly direct all future inquiries here.” —AG

“When’s the last time you thought about Dockers, the khakis-focused line Levi’s launched in the ‘80s to capture the casual workweek crowd? If the answer is “uh, like, never”, now’s your chance to rectify the mistake. I handled these recently IRL and they’re shockingly great—the janky product images hardly do ‘em justice. Shoot a link your dad’s way and maybe he’ll forget how miserably you fumbled the bag on Father’s Day.” —AG

“Lee’s been selling a version of its Rider jacket since the late ‘40s, but the silhouette hasn’t changed much in the time since. (A couple of years ago, I bought a ‘70s-era riff from Front General, but there are plenty of similar options floating around online.) If you’re going to spring for your own, make sure it fits a little more snug than you’re used to; mine sits a few inches above the natural waist and feels just right. The color is fading, the sleeves are fraying, the pockets are barely functional, and I wouldn’t change a thing about it.” —AG

“Here’s a useless tidbit of information for you: trash bags consistently do Bad Bunny numbers on Prime Day. Look it up—along with robot vacuums and last year’s AirPods, trash bags (no, like, literal trash bags) routinely top the list of Amazon’s best-sellers every time they go on sale. I have no idea why. Maybe the dumpster-fire nature of the event gives folks such a thorough ick they feel compelled to renounce their earthly belongings in a sudden fit of monk-like asceticism. Maybe the sheer deluge of bargains proves so irresistible they’re forced to clear out all the crap they bought last time to make room for this year’s haul. Or maybe they’ve long since figured out what I realized this morning: with a couple of clicks, 100 Febreze-enhanced trash bags—extra leak protection!—can be at my door by the end of the week, saving me countless bleary-eyed shuffles to the bodega in the process. (If the rate my bodega slings exotic snacks is any indication, they’re not hurting for business.) Oh, hi, thanks for checking in: I’m still a piece of garbage.” —AG

“I’m no audio snob, but even I can tell that Marshall’s pint-sized Emberton II isn’t an especially complicated product. It wasn’t custom-built by a reclusive engineer with profound thoughts on acoustic suspension; it won’t impress your most annoying friends with its immersive sound or razor-sharp clarity. Instead, it wraps a perfectly competent portable speaker in a charmingly retro package, and mostly lets you figure out the rest. Toss it in your tote before you set your Slack status to OOO, and keep the good vibes going from the Rockaways to Roskilde.” —AG

“I hate the heat, and you can’t convince me to like summer, especially since this is the season where my face revolts against the humidity. Hydrocolloid patches are my savior for whiteheads and post-popped pimples, sucking out whatever remaining gunk is in my pores and reducing the healing time. Plus, it’s so satisfying to see all of the nastiness on the patch once you remove it.” —TC

“I’m a sweaty fella, and now that summer is firmly here, the glow on my skin is equal parts moisturizer, skin care, and perspiration. I don’t necessarily want or need to wash my face constantly during the day, but these Ursa Major face wipes help me get rid of the nasty humidity-induced gunk from my face so that I don’t look like I hopped out of a sauna all day.” —TC

“I thoroughly enjoy vacuuming so I’ve never cared for a robot vacuum, but mopping is a different story. There’s something oddly less satisfying about taking a mop to the floor, so what if I just get that automated? And given the heat right now, doing as few manual labor chores as possible sounds like the smart move.” —TC

“A bad case of sweaty feet makes it hard to run for long distances because blisters are always right around the corner. I read about this tape that you put around your foot to prevent abrasion between your foot and your sock, so I’m going to give them a shot. If I can go just one extra mile farther than usual without a bloody aftermath, then it’ll be worth it.” —TC

“Red Kap’s been a favorite of mine for years—one of those IYKYK workwear brands that’s been doing its thing since 1923. They make one of our favorite chore coats under $50, and this long-sleeve work shirt is another gem in the lineup. It’s made from a cotton-poly blend that’s lightweight, durable, and built to handle industrial laundry cycles—which means it’ll hold up to just about anything. The fit is crisp and long so I’ll be cropping it myself and throwing it over a tank all summer.” —MN

“Apple has a funny habit of making Prime Day the moment it quietly (begrudgingly?) knocks a few bucks off its newest stuff. This year’s MacBook Air, which dropped in March, already came in $100 cheaper than the last model. And now it’s on sale sale, making the best laptop Apple makes a legitimately good buy. It runs on the souped-up M4 chip, has a new 12MP camera that finally does your face justice on Zoom, and still weighs less than most hardback books. If you’re in the market for a new machine and don’t need the extra horsepower of the Pro line, this is the MacBook to get.” —MN

“Fishwife catches flack for being more of a “marketing company” than a fish company—and fair! The packaging is designed for open shelving rather than the open seas. And inside it all is … just a regular ol’ tin of fish. But here’s the thing: it’s really good fish. The Spicy Hot Trio (smoked salmon, albacore, and tuna) is a treat, but at full price, it’s not something I’d normally spring for. Now that it’s on sale and priced like, well, tinned fish, I’m stocking up—because crispy rice, sliced cucumber, and a tin of fish is pretty much my entire summer meal plan.” —MN

“AmazonBasics Velvet Hangers aren’t glamorous, but in a Brooklyn apartment where closet space is non-existent, they’re indispensable. Between my partner and me, nearly every garment we own hangs from one. The slim profile saves space, the velvet keeps things in place, and unlike flimsier iterations, the hooks stay fixed. We always seem to need more, and when they’re marked down, I stock up. Plus: There’s a pleasure in order, and few things deliver it as reliably as a row of matching hangers.” —MN

“I’ve been eyeing the Coleman cooler for a while now, mostly because it reminds me of the one my grandpa used to haul out for summer picnics—heavy, shiny, and unapologetically analog. It’s the antithesis of Yeti’s hyper-engineered coolers. It’s still built like a tank, still keeps ice cold for days, but without the culty branding (or the price tag). Yeah, it’ll probably take two people to haul it to the park, but that’s part of the charm.” —MN

“As GQ’s main flip flop proselytizer, I’ve laid my toes on the line in the name of the controversial sandal. It’s the shoe of the summer whether you (or I) like it or not. Intense repulsions notwithstanding, a deal is a deal is a deal, and the already-cheap Havaianas sandals is discounted down almost 40%. Let loose, hang ten, and let the dogs out.” —GO

“As a recently reformed couch potato, I’ve been on the hunt for a decent pair of gym headphones. But my Wired It Girl persona and tender earholes won’t let me enjoy my own music without getting tangled or having the earbuds ripped from my skull. Thankfully, there’s a solution for everything.” —GO

“I hate can openers. They’re the opposite of fidget spinners. They’re an experiential retelling of Sisyphus. They’re greatest grift of the kitchen product industry. If the sadistic villain from Saw was into low stakes torture, he would’ve created the can opener. So when I saw this Japanese can opener on social media, I knew that a merciful, righteous God did and does exist. It’s intuitive and easy to use. There are no moving parts, so it’ll never break. And it works on every kind of can. Maybe I’m easily amused or just recognize greatness.” —GO

“This is the type of toothbrush that will make my dentist accuse me of going to another dentist. But what I love about this electric toothbrush isn’t just that gyrates the plaque away and keeps my mouth healthy. And it’s not that it’s made of metal and uses way less plastic. Neither is it that the battery lasts over a month before having to recharge it. Or the fact that it’s dead simple to use without any extraneous brushing modes or LED lights. Or that Suri will take back your used brush heads and recycle them for you. It’s actually all of that.” —GO

“The sad fact is that I’m not getting any younger. Reckoning with old age will take some time, but until I’ve fully accepted who I am and will become, Cerave’s Retinol Serum will be my training wheels into Unc-hood.” —GO

“Adidas’ Terrex line doesn’t get a ton of attention, but it should. In particular, the featherweight, waterproof Gore-Tex hikers like the Ax4, which is as stable as any of the tanks on the market yet somehow costs under $100.” —RN

I’ve long harbored this theory that I am an air fryer away from complete order and serenity in my life, which is both insane and not difficult to stress test, but I’ve yet to put this theory into action because counter space is precious. That’s going to change, however, because this one is part of the Prime Day festivities and it costs less than a reckless DoorDash order. —RN

“There was a time when the best way for me to get a new bottle of Kiehl’s brushless shaving cream was to take the train into Manhattan, which is nice in theory but also hinged upon me remembering to do so well after realizing I needed to do so, but now Kiehl’s is on Amazon and I can just order it when I would’ve otherwise would’ve written ‘shaving cream’ on a soon-to-be-forgotten post-it”. —RN

“Considering that the Wayfarer might be the most recognizable frame in sunglasses history, there’s no real news to break here, but because I’m but a man made of flesh and bone, I also lose sunglasses constantly and could pretty much always use an extra pair of timeless, grab-and-go sunglasses and despite plenty of competition, these still might be the best in that genre.” —RN

“A few years back, I was at a house party and there was this Renpho Foot Massager that I would’ve ignored. Except a friend with great taste was more enthusiastic about this massager then I’d seen her about maybe anything else, so I tried it and proceeded to sit in bliss for 20 minutes. There are multiple heat settings, serious kneading capabilities and a remote to really let you go nuts, and I’ve thought about it roughly every week since. Guess what? I no longer yearn for the foot massager because I now own the foot massager. Do I have any idea where I’ll put it? No. I don’t care.” —RN

“I’m so into this deal, I wrote an entire blog about it. Even as someone who tends to wait to buy the right item of clothing once I’ve found it, regardless of sale status or not, I’m grown enough to know that when some classics go on a deep sale—and I certainly count a 38% discount as that—it’s time to jump.” —LC

“I’ll admit it—I already own a pair of these. I didn’t buy them at this whopping 43% off opportunity, but maybe I’ll grab a second, because I have no regrets about paying full price. Especially because not only are these the greatest walking, hiking, and long travel day shoes I know of, but they also occupy cult status among Merrell-heads (Merellians?) because they have zero Gore-Tex—unlike most of Merrell’s line—which means so much more breathability. One for the purists.” —LC

“‘Although of course,’ as they say, ‘you end up becoming yourself.’ In my case, that’s the 15-year-old me, holding a magazine to my neck and risking papercuts to get the sample of Armani’s OG scent off its pages and onto my skin. In the fifteen years since, I’ve tried, but I’m not sure I’ve found a more evocative scent. AdG, I’m sorry I ever left you.” —LC

“Sun Bum looks good, feels good in the hand, and smells even better. I normally have to get ripped off for it by price-inflating hotel stores, so snagging a great deal like this feels as satisfying as avoiding sunburn.” —LC

“I always thought air purifiers were a bit of a gimmick, or something I was too cool for. But the pollen count this summer—not to mention the dust that comes with having too many clothes—has brought me to my knees. And Blueair always outperforms the likes of Dyson when it comes to third-party purifying tests.” —LC

“It was in my high school years that I was first indoctrinated into the teeny-tiny watch gang by a bright red model from Swatch (thanks, Mom), and I’ve lately been on the prowl for a more subdued, adult-eqsue version of that ticker. Seiko, of course, is one of the best in the small watch game—and since I’m already in love with their adorable green analog alarm clock that I purchased a few months ago, I’m high-key vibing with the idea of putting a Seiko on my wrist.” —MH

“My iPhone 12 and I go through, mmm, about three of these per year; that still nets out to be cheaper than a single pair of Airpods. But my wallet’s even happier when I stock up during sale season.” —MH